DETROIT WATER & SEWAGE

“Skip The Line”

When asked to create a video revealing the new Detroit Water and Sewerage Department app, we loved the opportunity to not only tell the story of the app, but to depict the culture of Detroit. In the end, we created a trilogy of videos to show the app’s ease of use and produced a record-setting amount of sign-ups for the program.

 

Agency: SAGA Marketing

Directed by First Fight

Creative Directors: Guy Allen & Andre Foster

Character Design: Andre Foster, Guy Allen, Mel McCann

Illustration & Design: Guy Allen

2D Animation: Guy Allen

Cel Animation: Mel McCann & Jessica Rowden

Sound Design: First Fight

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