When Pfizer was pitching four different stores and proposing a branded sleep aid section in their pharmaceutical aisles, we were asked to create  storybook-style booklets, as well as videos, to tell the tales of women who found solace in the sleep aisle of their local pharmacy.
Drawing inspiration from favorites like Curious George and other children’s classics, we used illustration and animation to create four different stories with four unique looks.

Agency partner: The Mars Agency