First Fight rolled into Texas with one mission: make Nothing Bundt Cakes look as crave-worthy on screen as they taste in real life. Two days, dozens of set-ups. One smooth-as-butter production. From early pre-pro through the final intake, this one was built for precision. Every shot locked. Every detail dialed. Our EP Anthony Bommarito made sure every moving part clicked into place–vendors, talent, logistics, you name it. 

On set, bakers were doing their thing. Stylists had the wardrobe locked. The kids? Total pros, and director Eric Bute brought the perfect energy to tie it all together. It had all the right ingredients: color, character, and just the right amount of chaos.