Storytelling is everything to us. We thrive on challenges, like turning a complex concept into an easy to understand and enjoyable viewing experience. When the Great Lakes Water Authority (GLWA) approached us with the concept of educating the citizens of Metro-Detroit about their water system we knew this project was the perfect match for our teams. In the end, we created a mini-documentary that blends both interviews and animation to tell the story of our

There has been huge excitement around the recent release of The Boys in Red Hats, a film co-produced, animated, and designed by First Fight! We’re proud to announce that the film recently won the Film Threat AWARD THIS for 2022 SOCIALLY RELEVANT DOCUMENTARY. During production of the documentary, we were given full creative control to craft the graphics package that would be used in telling this important story that took place on the steps of

We were honored to help Nick Jr. bring in Black History Month in February, 2022. The goal for this project was to elevate the identity and potential of Black preschoolers, while focusing on wellness and preschool-friendly mental health. For preschoolers, positive mental health begins with feeling good about yourself. One way for young children to elevate themselves is through positive affirmations to build a base for strong self-esteem and self-worth. The action of speaking these

Perched on the 10th floor of Detroit’s historic Francis Palms Building on Woodward, First Fight is a homegrown creative studio that has set its sights on the national stage. Owned and founded by Guy Allen and Andre Foster — two graduates of the College For Creative Studies — First Fight’s team of four full-time staffers and a few freelancers boasts a client list that includes Quicken Loans, CVS, Macy’s, Dave & Buster’s, Walgreens, Pfizer, Detroit