Some things are definitely in bad taste–This collaboration wasn’t one of them!

Working with our partners at Campbell-Ewald and Shamrock Farms Rockin’ Protein, we rolled into a New York City gym with a 30-person crew and a dozen hidden cameras to capture one unhinged gym rat wreaking total havoc. Pure gold. 

A 14-hour day. And one incredibly sharp, focused, funny actor—aka Bullfrog—at the center of it all. Director Zeke Anders led a team that leaned into the chaos with solutions, energy, and plenty of laughs. Campbell Ewald and Shamrock kept the flow going with endless improv fuel (and 120 bottles of product right on time).

The gym-goers rolled with it, the team crushed it, and the final spots show just how fun it all was. Oh—and the fresh Levain cookies on set didn’t hurt either. Now that’s a good taste.