Project: Event Graphics & Animations for “Backyards to the Big Leagues”
Client: Commonwealth McCann – Chevy
Budget: $90,000
Timeline: 2 Weeks
Animation Style: 3D & 2D Digital
Commonwealth McCann approached us with an ambitious request: a full suite of event graphics, including print and digital animations, within an extremely tight two-week deadline. Additionally, ten animations required Spanish (SPA) translations, adding complexity to the project.
The primary challenge was the accelerated timeline as well as design requirements, requiring efficient workflows and seamless collaboration to ensure all deliverables met the high-quality standards expected. The scope and amount of deliverables was daunting to say the least.
To meet these demands, we leveraged 3D car models in Maya, streamlining the animation process while maintaining a polished, high-end look. This approach allowed us to produce visually striking assets quickly without compromising detail or realism. A great deal of hard work and countless hours behind the machine went into this as well.
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