Project: Content Capture for Motorsport Campaign
Client: Chevy Motorsport
Producer & Director: Anthony Bommarito
Crew Size: 5
Timeline: 1 Week from Approval to Delivery. 1 day shoot.
With a loose creative direction, Chevy Motorsport needed a versatile collection of footage and soundbites that could be repurposed across multiple deliveries. The goal was to capture dynamic, high-energy visuals that could be adapted for various marketing needs, ensuring longevity and flexibility in their promotional materials.
The challenge was ensuring we captured enough high-quality content while keeping the shoot flexible to fit various needs.
Anthony approached the project with a documentary mindset, capturing footage with curiosity and consideration for a general audience unfamiliar with the technical aspects of motorsport. This method allowed us to gather a variety of content, ensuring smooth transitions between multiple topics and filling any gaps as needed.
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