Project: D+ Safeguard
Client: Disney+
Budget: $86,000
Timeline: 14 Days
Animation Style: 2D
Disney+ needed a brand video that effectively explained the app’s safeguards and age restriction settings for underage viewers, ensuring clarity for a global audience. The objective was to communicate these security features in a visually engaging and accessible way.
The biggest road block on this project was the extremely tight 14-day timeline with the need for localization to reach a worldwide audience. Oh yeah, there was no script or overall concept for how we would tell this story.
We began by submitting several different concepts with scripts and styles. A script and approach was chosen. We opted for a fully illustrated 2D animation, allowing for efficiency without compromising design quality. One team on backgrounds, one team on characters and one team animating. This approach ensured a visually cohesive and easily adaptable video for multiple languages and regions.
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