Project: Commercial Production
Client: Michigan First Credit Union
Producer: Marissa Clement
Director: Anthony Bommarito
Crew Size: 25
Budget: $125,000
Timeline: 5 Months from creative development to Delivery. 2 day shoot.
MFCU needed a high-quality commercial within a tight budget. The goal was to create a visually compelling piece while maximizing resources and efficiency.
We had to work within tight financial constraints while maintaining a polished final product. There were plenty of shots throughout the city that we had to capture over the course of two days, so every decision had to be strategic to ensure production value remained high without unnecessary expenses. Our mantra is that every shot has to count.
To overcome these hurdles, we developed tight storyboards, ensuring that every shot was essential and minimizing wasted time. We leveraged strong industry relationships to have crew members take on multiple roles and maximized our locations to create varied visual environments. Additionally, we selectively chose gear that provided high production value while being efficient to move, allowing us to make the most of each shoot day.
Lovers. Fighters. Defenders of form and function. First Fight is the creative studio that helps brands hit above their weight with style, motion, and that knockout punch you didn’t see coming.
Our pride is making world-class work that leaves a mark. Jump in and let’s leave it all on the canvas.
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