To achieve this, we created a poetic and stylized script, focusing on an authentic, relatable narrative while placing heart and brand over sales. The core visual theme of this project was overlaying footage of Detroit’s past onto its present-day locations, seamlessly integrating the visuals with our scripted narrative. To bring this concept to life, we digitally embedded the archival footage into each shot, ensuring it blended naturally into the scene.

Using local poet Dwight “Skip” Stackhouse as our talent and muse, and shooting locations peppered throughout the city, we made sure every detail contributed to the emotional weight of the piece.