Case Study
Where Does the Water Go?
The Stats

Project: Educational Sewer System Video

Client: Great Lakes Water Authority (GLWA)

Budget: $150,000

Timeline: 6 Months

Animation Style: 2D

The Ask

GLWA needed an engaging and accessible way to explain how their sewer system works—breaking down its depth, complexity, and importance in a way that was both educational and entertaining for viewers.

“You can’t go past that door without a hard hat and goggles.”
The Challenge

We knew that distilling the intricate details of sewer systems into a digestible format while conveying why these processes occur and their significance to the public would be a huge challenge. Ensuring accuracy while maintaining engagement was critical to the project’s success.

The Solution

To tackle this, we conducted extensive research, planning, and on-site visitations to fully grasp the system’s inner workings. We then translated this knowledge into a compelling script with simple, engaging writing and a dynamic visual style that would hold audience attention while providing clarity.

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