Project: GM Recall Animation
Client: MRM – GM
Budget: $145,000
Timeline: 30 Days
Animation Style: 2D
Our client, MRM, came to us with an urgent need to animate a script for a GM Recall campaign. The task was to create highly kinetic typographic animations that would communicate important information in an engaging and energetic way.
The primary challenge was the lack of pre-existing design assets or video, combined with the need to manage major localization for different regions. We also had to design these in a way that would work in multiple formats for social.
Despite these obstacles, we stepped in to design and animate everything from scratch, carefully crafting each visual to ensure clarity while maintaining high energy. We started with carefully designed storyboards and design frames which served as the roadmap for the animations we were to create. Our focus on keyframing and smooth animation from one scene to the next provided the excitement the client was after.
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