Project: 3D Animated Story for Greyson/Saucony Crossover
Client: Greyson
Budget: $10,000
Timeline: 7 Days
Animation Style: 3D
Luxury athleisure brand Greyson needed a striking 3D animated story to symbolize their crossover collaboration with world famous running brand Saucony’s new shoe line. They wanted something that teased the crossover and utilized the Greyson wolf and the Saucony brand history of being founded on a river with three stones in its center.
With no predefined narrative and an extremely tight 7-day timeline, we had to develop a compelling visual story quickly and efficiently. Working closely with Greyson’s team, we quickly developed the narrative and concept.
To tackle this challenge, we leveraged Unreal Engine to rapidly generate high-quality visuals that captured the energy and essence of both brands. By focusing on dynamic movement, sleek transitions, and an engaging flow, we created an animation that visually represented the fusion of Greyson and Saucony’s identities.
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