Project: Virgin Experience Gifts – Kate and Keith
Client: Virgin
Budget: $63,000
Timeline: 30 Days
Animation Style: 2D with a little cel
Virgin tasked us with explaining and introducing their new product, Virgin Experience Gifts, to American audiences while highlighting specific offerings tailored to the US market.
The challenge was to effectively communicate this new concept in a way that resonated with a diverse American audience, while making it easy to understand; all while on a compressed timeline. The client was also located in the UK, so there were plenty of time zone challenges as well.
To address this, we developed creative writing (in the format of a rhyming fairy tale) that clearly explained the variety of experiences available. We also implemented AI to help propel the creation process of backgrounds that complemented the storytelling. The result was a seamless and engaging video that introduced the concept and highlighted its appeal to American consumers through its use of super sticky rhymes, British accents, and great animation.
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