Project: Fashion-Style Commercial Shoot
Client: UPS
Producer: Anthony Bommarito
Director: Zeke Anders
Crew Size: 25 (plus 10 agency/client representatives)
Budget: $150,000
Timeline: 4 Weeks from approval to delivery. 2 day shoot.
UPS wanted a high-energy, fashion-forward campaign that seamlessly fused the bold, dynamic visuals of a music video with their brand identity. The goal was to create a visually striking and rhythmically driven piece that captured the fast-paced nature of UPS while infusing it with a stylish, trend-conscious edge.
The challenge was executing a high volume of stylized shots within the tight production window while maintaining a visually striking and dynamic feel.
To meet this demand, we added a second camera team dedicated to capturing detail shots, stop-motion sequences, and probe lens footage. By increasing coverage, we ensured that the post-production team had an abundance of stylized content to craft a bold, visually engaging final product.
The shoot became a dynamic and collaborative space, with agency creatives and the director continuously pushing boundaries, experimenting with new angles, and expanding the shot list. This flexibility allowed us to maximize footage, giving post-production an array of assets to enhance the final edit.
Lovers. Fighters. Defenders of form and function. First Fight is the creative studio that helps brands hit above their weight with style, motion, and that knockout punch you didn’t see coming.
Our pride is making world-class work that leaves a mark. Jump in and let’s leave it all on the canvas.
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Automotive
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