Project: MPMD Animation
Client: May Mobility
Budget: $45,000
Timeline: 3 Months
Animation Style: 3D & 2D Digital
May Mobility needed an explainer video to introduce and clarify its Multi-Policy Decision Making (MPMD) system to a broader audience. The objective was to break down this complex technology into an easy-to-understand and visually appealing format.
The primary challenge was the system’s inherent complexity—there was a lot to figure out and distill into digestible content. The advanced technology and deep intelligence behind the MPDM system are incredibly challenging to convey—even in a 20-minute video, let alone within our brief animation. Ensuring accuracy while keeping the explanation engaging and accessible was key.
To address these hurdles, we focused on simplifying both the writing and the aesthetics. Instead of showing every process that goes into how the MPDM makes its decisions, we developed a visual shorthand to get the concept across to viewers. By streamlining the script and employing clear, intuitive visuals, we made the MPMD system approachable without sacrificing depth.
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