Project: NbC Social Campaign
Client: Nothing Bundt Cakes
Budget: $92,000
Timeline: 30 Days
Scope: Edit, motion graphics & color
NBC needed a series of edits and color enhancements to bring out the pure joy in the food featured within their digital campaign. The goal was to create a visually appetizing and engaging experience that would captivate viewers.
The primary challenge was that all raw footage was either discolored or lacked vibrancy, requiring extensive color correction to achieve the desired look. We also ran into issues with stabilization and shaky footage. Ensuring consistency across multiple edits was also key.
To solve this, we utilized DaVinci Resolve for high-quality color grading, enhancing each shot to bring out the rich, natural tones of the food while maintaining a cohesive aesthetic. We also tracked all footage to eliminate any cases of shake in the final edits.
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