Project: Logo ID Series
Client: ViacomCBS + Nick Jr.
Budget: $37,000
Timeline: 30 Days
Animation Style: Cel & mix
Nick Jr. sought a series of logo IDs that would celebrate diversity and representation, ensuring that young viewers aged 3-10 could see themselves reflected on screen. The goal was to craft unique, engaging, and visually appealing animations that aligned with Nick Jr.’s playful and imaginative brand.
Each logo ID had to stand out with its own distinct story and style while maintaining a cohesive connection to the Nick Jr. brand. With a short timeline, ensuring variety without compromising quality required strategic planning and execution.
To meet these challenges, we leveraged our deep expertise in story, illustration, animation and authentic diversity, creating in-house a range of art styles and concepts that would complement the network’s identity while remaining fresh and engaging for young audiences. Each ID was carefully conceived and designed to be a self-contained piece, offering visual variety while fitting within the larger brand ecosystem.
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