Project: Rokkr Tournament Intro Animation
Client: Minnesota Rokkr
Budget: $55,000
Timeline: 2 months (12/10/20 – 2/10/21)
Animation Style: Cel
When Minnesota Rokkr approached us, they had a clear vision: a high-energy tournament intro that would captivate audiences and define their team’s identity. They wanted something visually striking and fully hand-drawn—an ambitious request given the limited two-month timeline.
The challenge was multifaceted. Not only did the animation need to meet a highly stylized aesthetic, but it also had to accurately portray the likenesses of players, some of whom were subject to last-minute roster changes. The complexity of hand-drawn animation, combined with these dynamic adjustments, made the project a race against time.
To tackle these hurdles, we devised an innovative approach. Instead of focusing solely on player likenesses, we connected each competitor to a unique animal avatar, providing creative flexibility while maintaining individuality. This solution not only simplified last-minute adjustments but also added a dynamic, engaging layer to the animation. Our team leaned into bold, high-impact visuals with fluid motion, dramatic lighting, and intense energy to ensure the final product stood out.
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