Project: Detroit Tourism Sales Video
Client: MMGY
Budget: $20,000
Timeline: 3 Weeks
Animation Style: Fast-Paced Editing & Motion Graphics
MMGY approached us to create a compelling sales video that would highlight Detroit’s unique offerings, vibe, and energy—an inspiring piece designed to attract potential visitors to explore the city.
The main challenge was ensuring messaging continuity while working with an extensive range of assets from multiple platforms. The variety of source materials required careful curation to maintain consistency and impact.
Our solution involved a fast-paced montage with numerous quick cuts, overlaying footage, and motion graphics to maintain high visual interest and engagement. We collaborated closely with the client to select the right footage, ensuring the final product aligned seamlessly with the intended messaging.
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