NEW FACETS IN PRODUCTION

From Pixels to Possible Trends come and go, but some reshape the way stories get told. Virtual production is one of those—and it’s only getting bigger. As timelines shrink and expectations grow, we’re always chasing the tools that give us more flexibility without sacrificing craft. That’s where real-time rendering and virtual production with Unreal Engine and volume walls have changed the game. We’ve been pushing this tech in collaboration with our partners at Greyson Clothiers.

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2X EMMY WINS

Two punches. Two knockouts. This spring, First Fight stepped onto one of storytelling’s biggest stages—the Emmys—and came home with gold, twice.Michigan First Credit Union’s First Love and Great Lakes Water Authority’s Freshwater to Drinking Water showed the best of what we do—pairing big live-action energy with style and motion, to create stories that connect and stay with you.Like every project we take on, these two came to life through a lot of time, talent, and

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COLLISION AWARDS

Put ‘Em on the Shelf The Collision Awards kicked off their first-ever ceremony this year, spotlighting the best in animation and motion graphics. We were honored to walk away with three silver wins for three very different—but equally meaningful—projects. GLWA: Where Does the Water Go? was created for the Great Lakes Water Authority to help explain how their wastewater and sanitation systems operate across Southeastern Michigan. Our team took a complex, often overlooked topic and

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STUDIO SPOTLIGHT

Last holiday season, we brought the heart and the heat—both in and out of the studio. We kicked things off by giving back, volunteering at Capuchin Kitchen for dinner service. Sharing meals, stories, and gratitude with the community reminded us what the season’s really about. We’re beyond thankful for the experience—and already looking forward to the next chance to give back. Then, we turned up the volume for our annual First Fight Christmas Party, celebrating

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GOING 5 ROUNDS WITH OUR EXECUTIVE PRODUCER ANTHONY BOMMARITO

Round 1: Q: “What key responsibilities do you take on as an executive producer that help ensure a project’s success from start to finish?” A: I love what we do way too much to be a hands-off Executive Producer, so I really approach it as hands on as the project allows me to keep enthusiasm high which is contagious. Communication is everything. Period. Setting proper expectations and making sure everyone knows what is going on

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Behind the Gloves

We love our city and our clients, so when a project highlights Detroit, it truly feels like a dream come true. We’re excited to take you Behind the Scenes of our upcoming broadcast spot airing during the Thanksgiving Day Parade—what could be more quintessentially Detroit? We shot at iconic locations like Belle Isle, Henry the Hatter, and the historic Boston Edison neighborhood. Our leading man, Dwight “Skip” Stackhouse, a talented Detroit native and the 2018

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NEW FACETS IN PRODUCTION

From Pixels to Possible Trends come and go, but some reshape the way stories get told. Virtual production is one of those—and it’s only getting bigger. As timelines shrink and expectations grow, we’re always chasing the tools that give us more flexibility without sacrificing craft. That’s where real-time rendering and virtual production with Unreal Engine and volume walls have changed the game. We’ve been pushing this tech in collaboration with

Read More »

2X EMMY WINS

Two punches. Two knockouts. This spring, First Fight stepped onto one of storytelling’s biggest stages—the Emmys—and came home with gold, twice.Michigan First Credit Union’s First Love and Great Lakes Water Authority’s Freshwater to Drinking Water showed the best of what we do—pairing big live-action energy with style and motion, to create stories that connect and stay with you.Like every project we take on, these two came to life through a

Read More »

COLLISION AWARDS

Put ‘Em on the Shelf The Collision Awards kicked off their first-ever ceremony this year, spotlighting the best in animation and motion graphics. We were honored to walk away with three silver wins for three very different—but equally meaningful—projects. GLWA: Where Does the Water Go? was created for the Great Lakes Water Authority to help explain how their wastewater and sanitation systems operate across Southeastern Michigan. Our team took a

Read More »

STUDIO SPOTLIGHT

Last holiday season, we brought the heart and the heat—both in and out of the studio. We kicked things off by giving back, volunteering at Capuchin Kitchen for dinner service. Sharing meals, stories, and gratitude with the community reminded us what the season’s really about. We’re beyond thankful for the experience—and already looking forward to the next chance to give back. Then, we turned up the volume for our annual

Read More »

GOING 5 ROUNDS WITH OUR EXECUTIVE PRODUCER ANTHONY BOMMARITO

Round 1: Q: “What key responsibilities do you take on as an executive producer that help ensure a project’s success from start to finish?” A: I love what we do way too much to be a hands-off Executive Producer, so I really approach it as hands on as the project allows me to keep enthusiasm high which is contagious. Communication is everything. Period. Setting proper expectations and making sure everyone

Read More »

Behind the Gloves

We love our city and our clients, so when a project highlights Detroit, it truly feels like a dream come true. We’re excited to take you Behind the Scenes of our upcoming broadcast spot airing during the Thanksgiving Day Parade—what could be more quintessentially Detroit? We shot at iconic locations like Belle Isle, Henry the Hatter, and the historic Boston Edison neighborhood. Our leading man, Dwight “Skip” Stackhouse, a talented

Read More »