Disney, the champion of family-friendly entertainment, was moving into edgier, more adult programming with the new Star on Disney+ in Europe, the Middle East and Africa. Our challenge was to create a video that demonstrated the ease of controlling what kids watch with their parental controls app – from concept, design and writing to fully animating and translating the video into 12 languages. We portrayed the app as just one more safeguard in a parent’s lifetime of keeping their children safe.
Directed by: First Fight
Creative Directors: Guy Allen, Andre Foster
Producer: Colleen Vail
Written by: Nancy Wellinger
Illustration & Design: Guy Allen, Andre Foster
2D Animation: Nick Parente
Sound Design: Ozone Music and Sound