“Price Advisor”

We teamed up with the Doner agency to create a blue-ribbon spot for Kelley Blue Book. We set both the style and look for the animation, as well as the character and environment design. By the final round, we delivered a video that not only explained the Price Advisor feature but also had a unique appeal and flavor.


Agency: Doner

Directed by First Fight

Creative Director: Guy Allen

Illustration & Design: Guy Allen

Animation: Guy Allen