In the midst of undergoing a full creative rebrand, Rocket Mortgage, one of the largest mortgage companies in the world, needed a partner to create visuals that supported their new brand thinking and vision. First Fight was selected for our expertise, finesse, and elevated conceptual thinking. From concept to final delivery, we had the ability and speed to take on the tremendous task of creating custom imagery, iconography, and original art assets to be used across all brand platforms.


Client: Quicken Loans/Rocket Mortgage

Creative Director: Guy Allen

Producer: Lora Parlove

Concepts & Design: Guy Allen, Sherri Lawton, Matt LeBarre

Illustration: Guy Allen, Kevin Fales, Matt LeBarre