“Sift Connect”

The First Fight team was approached to help animate and tell the story of Sift, a company that empowers team members to benefit from the massive knowledge base that is their entire workforce.
To emphasize the idea of this being a human product, we tapped on actual employees from the Quicken Loans Family of Companies to serve as the talent for the video. Using pre-existing design language and a brand guide for Sift, we set off on the task of taking everyone’s ideas and distilling it in the most effective way.


Agency: Woodward Original

Creative Director: Guy Allen

Producer: Stevie Ansara

Design: Guy Allen & Alyssa Hayes

Animation: Guy Allen, Andre Foster, Joe Zaremba

Edit: Guy Allen & Joe Zaremba

Sound Design & mix: Joe Zaremba