The Keep it Fresh campaign highlights some of the fun in the sun that the beautiful state of Michigan offers. Serving as Lead Producer on this campaign, Anthony worked with the prestigious voice talents of Tim Allen and Jessica Care Moore to bring to life those exciting sounds and sights of a fresh take on Michigan. First Fight was brought on to animate the world-famous Pure Michigan logo at the end of all of their spots.
Client: MMGY, Michigan Economic Development Corporation (MEDC), Pure Michigan
Production Company: Woodward Original
Executive Producers: Jonathan Braue, Nate Segall, Joseph Talbot