“Fresh Path”

The Keep it Fresh campaign highlights some of the fun in the sun that the beautiful state of Michigan offers. Serving as Lead Producer on this campaign, Anthony worked with the prestigious voice talents of Tim Allen and Jessica Care Moore to bring to life those exciting sounds and sights of a fresh take on Michigan. First Fight was brought on to animate the world-famous Pure Michigan logo at the end of all of their spots.

Client: MMGY,  Michigan Economic Development Corporation (MEDC), Pure Michigan

Production Company: Woodward Original

Executive Producers: Jonathan Braue, Nate Segall, Joseph Talbot

Producers: Anthony Bommarito, Stevie Ansara

Director: Ariel Ellis

Director Of Photography: Richie Trimble

Editor: Joseph Talbot

Assistant Editor: Larissa Hanna

Post Production Producer: Carly Atto

Voice Over:  Tim Allen, Jessica Care Moore

Motion Graphics: First Fight